Once business owners want to invest in the E-commerce industry, they need to explore and do research about the list of the most popular and prestigious E-commerce platforms all around the world. And Shopify will be at the top of that list. Shopify is a famous E-commerce platform due to its low start-up costs and easy-to-use features. So what do E-commerce merchants need to know about Shopify? What are the benefits of it and how does it work? Let’s find out more below!
1. What is Shopify?
In the past, E-commerce business owners needed to hire a programmer, buy a domain name and hosting from one company, and use sales management software from another. Shopify allows you to integrate all of that into one. In other words, Shopify is a “one for all” e-commerce platform.
Besides, with Shopify, E-commerce retailers can also build websites and customize them easily without any programming skills. They can easily post and manage products, set up a website interface, add content, manage inventory, payment systems, and automatically calculate shipping charges by regions.
One of the reasons Shopify gets so much attention is that Shopify can integrate SEO into the system. You can easily add Meta title, Meta Description, Alt text tags to each article, product or collection easily. In addition, you can integrate Google Analytics and Search Console to optimize SEO.
2. How does Shopify work?
Many E-commerce business owners will think that Shopify’s operating principle must be very complicated, but in fact, it is the opposite is because Shopify’s operation is very simple.
All you need to do to set up Shopify’s website is an internet connection, a VISA card to pay the usage fee, and something you want to sell online. After registering, you will be redirected to the admin interface very easily to understand what to do next. In the left column, the admin interface will be where you can edit or change everything about the website and products. The Online store section will be where you edit articles, menus, domain names, and most importantly customize the “Customize Theme” interface.
3. What are the advantages and disadvantages of Shopify?
3.1. Advantages of Shopify
- Focus on sales: On Shopify, there are many features focusing on sales such as Shopify POS, Sale channels (selling on Facebook, Buy Button), discount codes, abandoned checkout recovery, … Therefore, Shopify rated number one platform on hosted e-commerce.
- Pricing: Shopify has 3 packages depending on the features: $ 29, $ 70 and $ 299. Depending on the purpose of the use or your affordability, you can choose a suitable package.
- App Market: It can be said that Shopify is a commercial platform that is both open and closed, because it both supports hosting for you, provides default features to make a sales website, and allows you to add the necessary features for your shop.
- Language: Shopify supports multiple languages so you can translate your sales website into 100% Vietnamese, so you only need to know a little English and you can manage your shop already.
3.2. Disadvantages of Shopify
- Speed: If the cable is faulty, your Shopify website business will be delayed.
- Application cost: Most of Shopify’s current plugins charge monthly, you can’t buy it once.
- URL structure: Shopify requires users to use existing URLs.
4. Popular types of sales on Shopify
- Dropshipping: Using Shopify to drop ship is the choice of a large number of customers. So how does the dropship take place? They look for suppliers mainly in the US for clothes, cosmetics, skateboards, vapes, etc. However, this job requires users to learn about the product thoroughly rather than a simple job.
- Auto fulfilment t-shirt sales: There is a shift away from selling traditional t-shirts from platforms like Teespring to selling T-shirts using Shopify and a platform connecting to Shopify. The most famous are Printful, Teelaunch, CustomCat and Teezily Plus. And they use Shopify as a sustainable platform.
- Fulfilment by Amazon / Private Label: A lot of people who have become a strong seller on Amazon still use Shopify as an additional sales channel and connect with Amazon. After having an order on Shopify, the system will send to Amazon to fulfil that order. In addition, there are many sellers of Private Label products on Shopify mainly related to soap, fitness supplements, cosmetics, foods, …
- Sell your own products.
5. How to become successful with Shopify?
In order to become successful with Shopify, E-commerce businesses need to do these following things:
Research / analyze the product that you will sell with tools like Google Keywords Planner, Longtail Pro, … before starting.
Build trust for customers: Your important pages such as homepage, collection, product pages need a suitable layout as well as additional trusted badges. In addition, there are also policies such as Returns & Exchange, Quality Guarantee, Terms of Services, etc. Besides, you also need to build a Facebook, Instagram page for a long time to collect the following potential and loyal customers
Payments Gateway: This is pretty much what E-commerce businesses encounter. Many of them try fake SSN to use Stripe. However, this is very risky and potentially dangerous because once Shopify scans your account you will fly without regret. The safest way is to use PayPal Pro Checkout with a Business account (allows payment with Visa / Credit Card).
Email Marketing / Promotions: When collecting emails from potential customers, you can email them. There are also promo programs that you can think of yourself or loyalty programs that you can apply to attract customers.
SEO / Mobile-friendly: Your website needs to optimize SEO with Meta Tags, Keywords and Pagespeed. In addition, your mobile site must be user-friendly and easy to use because today more than 50% of users buy via Mobile.
Above is some information related to Shopify. Hopefully, through the above article, you have grasped the necessary information about this trading platform.